In November,According to Honey Snow Ice CityIndonesiaAccording to the official website,at presentstoreThe quantity has reached2300 householdsIndonesia has become one of the largest overseas markets for Honey Snow Ice City.

Previously, IndonesiaThe largest chain of beverage stores isKopi Kenangan,But the number of stores in Honey Snow Ice City isKopi KenanganMore than three times.Kopi KenanganAll of them are self operated in IndonesiaThe store is not open to franchisees, which makes many local investors see Honey Snow Ice City as a good investment opportunity.

In 2020, Indonesia's first honey snow store opened in Bandung.Like other countries and regions, Indonesia's Honey Snow Ice City also follows a cost-effective approachTo capture young people. Stores are distributed in shopping malls, streets, and even directly in residential buildings, with some even located near the port. An ice cream can be sold for 8000 Indonesian rupees, while other drinks are priced at around 10000 Indonesian rupees. Other drinks generally do not exceed 25000 Indonesian rupees.

Honey Snow Ice CityProficient inSocial media promotion,such asForward information about consumers' recent product purchases,AndConsumers directly on social mediaInteract on Instagram, create a fan page for Honey Snow Ice City, and improveYesThe popularity of Honey Snow Ice City products,Further consolidating consumer loyalty.

Combining the habit of Southeast Asian people loving sweet food, Honey Snow Ice City has increased the sweetness of its drinks. At the same time, in order to cater to more young consumers, it has also launched more innovative flavors and product forms.

The popularity of products and brands has also attracted more franchisees. At present, Mixue's stores in Indonesia are mainly concentrated in the city centers of major cities such as Jakarta and Bandung. In the future, Honey Snow Ice City will continue to expand to Sumatra and Sulawesi Island in Indonesia.

According to the official website of Honey Snow Ice City in Indonesia,Joining Michelle requires an appointment1 billion Indonesian rupiah, with a deposit of 40 million Indonesian rupiahThe training fee is3 million Indonesian rupiah, 189 million Indonesian rupiah for equipment, 130 million Indonesian rupiah for raw material costs, and 4 million Indonesian rupiah per square meter for decoration.

Other expenses also include management fees, which are for provincial capital cities25 million Indonesian rupiah, 75 million Indonesian rupiah directly prepaid when signing the contract, 19 million Indonesian rupiah for other city management fees, and 57 million Indonesian rupiah prepaid when signing the contract.

Honey Snow Ice City promises to provide franchise partners with store opening assistance,This includes space layout, menu recipes, employee uniforms, banners, social media promotion, raw materials and equipment. Franchisees expect monthly store revenue to reach300 million Indonesian rupiah.

The expansion of Honey Snow Ice City in Indonesia has also led toA 'counterfeit brand'.Recently, a person namedAi Cha's brand,Shanzhai Honey Snow Ice City is also depicted in bright red with a similar cartoon image and text arrangement.

With the increasingly fierce competition in the domestic market, more and more tea drinking enterprises like Honey Snow Ice City are likely to go abroad and achieve more global development. Chinese milk tea enterprises have experienced long-term competition and refinement in the domestic market, and have already possessed the strength to enter the international market.