According to multiple media reports in Thailand,On December 1st, the Central Court of Intellectual Property and International Trade in Thailand announced,Announced verdict on the trial of China Luckin Coffee Company's lawsuit against the Royal Thai governmentThe final trial of the 50R group trademark infringement case - China Luckin Coffee Company was ruled against and immediately executed.

Royal Thailand50R Group is a Thai local enterprise engaged in diversified business management in retail, new energy, tourism, real estate, catering, and other industries, with a background in the Thai royal family and military government. The Luckin Coffee brand trademark owned by its subsidiary, Thailand Luckin Coffee Co., Ltd., is legally registered in the Thai Chamber of Commerce and has now developed and operated more than ten Luckin Coffee shops in Thailand.

2022In January, a netizen revealed that Luckin Coffee stores had been discovered in Thailand. These stores copied Luckin's design from decoration, logo design, coffee cups to handbags, but flipped the deer image in their logo left and right. On social media platforms such as Xiaohongshu, many netizens have also posted pictures of Thai Luckin Coffee.

In August 2022, Luckin Coffee issued a statement stating: Thai holiday! Luckin Coffee has not opened a store in Thailand. The Luckin store in Thailand is a counterfeit store.The storeThe "Looking Left at Little Deer" logo and the direct use of the Luckincoffee name have caused serious damage to the Luckin brand,The relevant departments of Luckin have taken legal measures to handle it.

As the first chain coffee brand in China to have over 10000 stores, Luckin Coffee has not only made efforts in the domestic market, but also turned its attention to overseas markets. Since the beginning of this year, it has frequently mentioned plans to expand its overseas market. In fact, Luckin Coffee had already begun exploring its international layout even earlier.

In July 2019, Luckin Coffee announced an alliance with the Kuwaiti company The Americana Group to enter the Middle East and Indian markets through its coffee retail business. In the second year, which was April 2020, Luckin Coffee was exposed to a scandal of financial fraud and delisted from NASDAQ in June of the same year, putting its international strategic layout plan on hold.

As business gradually improves, Luckin'sThe "going abroad" plan has been put back on the agenda. In April 2022, Luckin's audited 2021 financial statement once again mentioned going abroad, using the phrase "prudently exploring overseas markets.". Unlike before, this time Luckin has targeted its first international expansion stop at the Southeast Asian market, with Indonesia, Singapore, and Thailand listed as potential markets.

On March 31st, Luckin announced that its two stores in Singapore have entered the trial operation phase. It is reported that the Singapore market is the first stop for Luckin Coffee's overseas market. According to the latest financial report data, Luckin added 11 new stores in Singapore in the third quarter, and currently has 18 stores in Singapore.

However, in order to expand into the Southeast Asian market, besides Singapore, Thailand is also an indispensable country. According to the report "Southeast Asian Coffee Market" recently released by Moteng Venture Capital, Indonesia and Thailand are the largest coffee markets in Southeast Asia.In 2023, the coffee market size in Indonesia was approximately 947 million US dollars, while in Thailand it was approximately 807 million US dollars. It can be seen that for Luckin, the Thai market also has great appeal.butThis time losing the lawsuit,Will benefit Luckin CoffeeThailandBusiness development in the marketVery unfavorableImpact.