According to Nikkei Asia, data from Euromonitor Information Consulting shows that it is expected toIn 2027,Vietnam'sThe consumption of coffee will increase32%.

along withChinaThe rising market and labor costs may gradually shift the manufacturing industry to Vietnam, thereby driving economic growth. In addition, the Vietnamese government is actively promoting agricultural modernization and strengthening the development of the service industry, which will help improvevietnamOverall competitivenessThe urbanization process in Vietnam is accelerating.

Beverage Market Manager for Euromonitor AsiaNathaael LimexpressDrinking coffee is related to disposable income and urbanization,Vietnam is very likely toWill be available ontwo thousand and twenty-twototwenty27 years of promotionAsian CoffeeConsumer frenzy.

The history of coffee in Vietnam can be traced back toone thousand and five hundredAround the year, trade between China and Vietnam began to promote the development of Vietnam's coffee industry. Nowadays, Vietnam has become the world's coffee production and qualitybestOne of the countries whereCoffee cultureThe production process has also been widely recognized and praised.

At present, Vietnam's coffee planting area ranks sixth in the world, but its coffee productivity ranks first and its annual coffee production ranks second in the world. Vietnam Co directionalMore than 80 countries and regions export coffee, and the Vietnamese coffee industry is striving to apply international standards in production, while establishing national standards that are coordinated with international standards.

Vietnamese coffee beans have significant advantages in quality and flavor. The growth environment and production methods of Vietnamese coffee beans place great emphasis on sustainability, and traditional manual picking and baking techniques are used to ensure the quality of coffee beans. In addition, the flavor of Vietnamese coffee beans is usually quite rich, with some fruity and floral aromas, which are deeply loved by coffee enthusiasts.

According to data from the International Coffee Federation, the size of Vietnam's coffee market is constantly growing and has become aGlobal CoffeeThe fastest-growing part of the market. In the past few years, the growth rate of the Vietnamese coffee market has been approximately10%This is mainly due to the rapid development of Vietnam's coffee industry and the increasing demand for high-quality coffee from consumers.

two thousand and twenty-twotoIn the 2023 harvest season, due to the impact of price increases, Vietnam's coffee exports reached 4.08 billion US dollars, an increase of 3.4% compared to the previous harvest season. The Vietnamese Coffee and Cocoa Association stated that this is the highest export volume ever recorded.

Starbucks, the world's largest coffee chain, lags behind local brand plateau coffee in Vietnam.Vietnamese suppliers have stated that local coffee companies are producing better instant coffee and moving towards the high-end of the value chain, rather than just growing coffee beans.

As the world's largest exporter of Robusta coffee, Vietnam is promoting its unique drip filtered coffee and iced milk coffee globally,The locals have ventured into a wide variety of dazzling coffees and maintained the leisurely coffee shop culture of former French colonizers.