2023On December 28th, Kudi Coffee's first store in Singapore officially opened at One Raffles Link. It is understood that,SingaporealreadyyesKudi is exploringIndonesiaAfter Vietnam and Thailand markets,SectionfourA Southeast Asian market. And in the2023On December 22nd, Luckin CoffeeofSingapore No30 stores are opening at Paya Lebar Link. KudiThe battlefield with Luckin is expanding from ChinaTo Southeast Asia.

Kudi's Southeast Asian expansion has expanded fromIndonesiaStart.two thousand and twenty-threeyearIn August, Kudi'sIndonesiaThe first store is located at the Jakarta Shopping CenterKuningan City Mall has officially opened.2023On December 8th, Kudi Coffee's first two stores in Thailand were respectively located at Silom ComplexoftwoLou and Sanyo CenterSamyan MitrtownofThe 4th floor officially opens simultaneously.

2023On December 11th, Kudi Vietnam's first store opened at Pearl Plaza in Ho Chi Minh City. According to other media statistics, the number of countries and stores that Kudi has opened in Southeast Asia is currently 3 in Indonesia, 2 in Thailand, 1 in Vietnam, and 1 in Singapore. Compared to Luckin's 30 stores in Singapore, Kudi seems to prefer to expand in multiple Southeast Asian countries.

According to the latest news from LuckinIn the third quarter financial report of 2023, the total number of Luckin Coffee stores has exceeded 13000, and by the end of last year, it had become the largest coffee chain brand in China. In October of this year, according to an internal letter from Coody announcing its first anniversary of store opening, the number of Coody's global stores has exceeded 6000. From the perspective of both expansion models, Luckin adopts a combination of direct sales and franchise, while Kudi focuses on rapid expansion through joint ventures.

Looking at the domestic distribution, Kudi is the only coffee brand whose business covers all provinces in Chinese Mainland, while Ruixing focuses on Guangdong, Fujian, Jiangsu, Zhejiang and Shanghai coastal areas. From the perspective of site selectionseeBoth Kudi and Luckin prioritize coverage of office areas, with Kudi's stores in first tier cities60% are office areas, while Luckin's stores in first tier city offices account for 64%.

Currently in China,Luckin still dominates, but has passed the stage of crazy store opening, while Kudi is catching up and accelerating expansion.In Southeast Asia, Kudi isChasing closelyLuckin's footsteps.

Southeast Asia is one of the three major coffee growing regions in the world. Although Singapore does not produce coffee beans, it is one of the eight best coffee cities in the world and the only city in Asia on the list, consuming approximately15000 metric tons of coffee, with an average annual consumption of 2.6 kilograms per person.

Therefore, Singapore is a battleground for various coffee companies, and for local brands in China or Southeast Asia, Singapore is an excellent starting point for brand internationalization. In the increasingly convoluted Southeast AsiacoffeeHow will the battle between Kudi and Luckin continue in the market? It is worth our continued attention.