According to data recently released by the Singapore Tourism Authority,The number of Chinese tourists entering Singapore in February reached 327000, an increase of more than 8 times from 35300 in the same period in 2023.With the gradual recovery of flight volume, it is expected that the number of Chinese tourists visiting will further increase in the coming months.

The speed at which Singapore attracts Chinese tourists back has surpassed that of neighboring countries. Data display,In February, Thailand's tourism industry only recovered to 63% of pre pandemic levels, while Indonesia's was only 48%. The recovery of Chinese tourists in Europe and America is also relatively lagging, and it is expected to decrease by about 40% compared to 2019.

Not only has the number of tourists rebounded, but the per capita consumption of Chinese tourists in Singapore has also shown a significant increase. According to statistics, the per capita expenditure of Chinese tourists in Singapore has increased by30%, reflecting their level of importance attached to their trip to Singapore.

The reason why Singapore has quickly regained the favor of Chinese tourists is largely due to its visa free convenience, safety oriented image, and strong promotion of unique cultural and entertainment activities.

In order to attract more young Chinese tourists, Singapore has carefully planned various cultural and entertainment activities.To add fuel to the situation, Singapore has held several heavyweight concerts this year.From March 2nd to March 9th, Taylor Swift held six consecutive Time Tour concerts at the National Stadium in Singapore. The concert attracted a large influx of fans from Asia, driving Singapore's catering and hotel industries.

Many hotels have detected business opportunities in advance and launched products related to concerts. For example, at the Marina Bay Sands Hotel, a selling price was introducedA Swift package ticket worth SGD 50000, including 4 concert VIP tickets and 3 night suite accommodations. It is estimated that Swift's tour will bring at least SGD 500 million in tourism revenue to Singapore.

At the same time, the Singapore government's efforts in ensuring public safety have also added sincerity to attracting Chinese tourists. Singapore's friendly and well maintained environment towards China makes Chinese tourists feel at home. The unique cultural origins, good political and economic relations, and carefully planned tourism strategies between Singapore and China have made this city-state the preferred destination for Chinese tourists returning to overseas travel.