NATO Strategic Communications Center of Excellence Released《AIEmpowering NATO Strategic Communication，In depth exploration of artificial intelligence（AI）Application in strategic communication, especially in relation toCOM-BModel integration in target audience analysis（TAA）The role of, andAIHow to empower strategic communication activities across stages.

The NATO StratCom COE is headquartered in Riga, the capital of Latvia, in 2014oneThe month begins to operate. The center contributes to NATO's strategic communication capabilities by providing comprehensive analysis, timely recommendations, and practical support. Its scope of authority covers strategic communication and all core communication capabilities, such as information operations, psychological warfare, public diplomacy, military public affairs, etc. The center also regularly organizes and participates in various training activities and workshops, and holds annual conferences, such as“Conference on Emerging Trends in Social Media”and“Riga Strategic Dialogue”To promote knowledge exchange and experience sharing in the field of strategic communication.

NATO Headquarters

Strategic Communicationrefer toUsing all means of communication, including actions, images, and language, to influence the attitudes and behaviors of the audience through a narrative driven and behavior centered approach. In this process, artificial intelligence has become an indispensable part. The NATO Strategic Communications Center of Excellence supports the alliance's policies, capabilities, and actions by coordinating and appropriately utilizing NATO communication technologies and capabilities to advance NATO's strategic objectives.

The article emphasizes that target audience analysis (TAA) is a key component of strategic communication,Audience segmentation TheAIandCOM-BThe model is effective in achievingTAAThe necessary conditions. These tools not only empower full cycle communication strategies, strengthen pre event planning, simplify event execution, but also provide comprehensive post event analysis. Audience segmentation identifies small audience groups with prominent characteristics based on socio-economic parameters, geographical factors, information access channels, authority, values, and other parameters. andCOM-BThe model includes three key components: ability, opportunity, and motivationAIIdentify complex patterns and trends, and connect different categories of data and their sources with different aspects of audience behavior.

Specifically,AICan help understand demographic and psychological data, as well as key external factors, providing a more comprehensive understandinglandUnderstand and improve analysis efficiency. Natural Language Processing（NLP）Assist in analyzing emotions and attitudes in social media posts or audience survey feedback, and gain a deeper understanding of personal motivations and social backgrounds.

Artificial intelligence tools used in different stages of strategic communication

NATO Strategic Communications Center of ExcellenceIt is believed that,utilizeAIConduct audience analysis,canDevelop more effective public diplomacy strategies to enhance NATO policies andmilitaryget some actionetc.Understanding and support.AIIt has unique advantages in coordinating NATO's military consulting and intelligence activities, conducting psychological warfare, etc., and can more accurately influence the target audience's concepts, attitudes, and behaviors. In psychological warfare, NATO can more effectively carry out psychological attacks and interference against the enemy, while strengthening its countermeasures and resisting the enemy's psychological warfare attacks.

AIThe application in strategic communication helps NATO to collect and analyze various intelligence information more comprehensively, including potential security threats and the dynamics of hostile forces, providing strong support for responding to security threats. It also provides new opportunities and platforms for NATO to cooperate with other countries and international organizations in addressing common security threats.canPromote information sharing and coordination among member states, and enhance the overall ability to respond to security threats.

Although AI has achieved significant results in empowering NATO strategic communication, it still faces some challenges. For example, how to ensureAIThe legality and morality of technology, and how to prevent itAIMaliciously exploited, etc. To address these challenges, NATO has also stated that it will gradually develop more comprehensive policies and standards, strengthen international cooperation and exchanges, and jointly promote the healthy development of AI technology.