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In recent years, the export volume of new energy vehicles in China has shown a rapid growth trend, becoming an important force in promoting China's automobile exports. According to data from the China Association of Automobile Manufacturers,two thousand and twenty-threeThe export volume of new energy vehicles in China reachedone hundred and twenty10000 vehicles, year-on-year growth77.6%. Europe and Southeast Asia are the core export markets for China's new energy vehicles, accounting for over 70%. Among them, European countries such as Belgium and the United Kingdom, as well as Southeast Asian countries such as Thailand and the Philippines, are the main export destinations.
The export structure of new energy vehicles in China is also showing a trend of diversification. In addition to whole vehicle exports, Chinese new energy vehicle companies alsoKDExpanding overseas markets through methods such as factories (assembling parts) and technology licensing. In addition, in order to avoid trade barriers and reduce transportation costs, some Chinese new energy vehicle companies have established factories overseas to achieve capacity expansion and localized production.
However, new energy vehicles, especially intelligent connected vehicles, have become the largest mobile intelligent terminal after smartphones. Integrated with a large number of advanced sensors, controllers, and smart devices. These devices are capable of collecting real-time data on various aspects of vehicle operation status, environmental information, user behavior, and more. At the same time, autonomous vehicle need to process more complex data, including real-time perception of the surrounding environment, prediction of the behavior of other vehicles and pedestrians, planning of driving paths, etc.
In addition, autonomous vehicle also need to communicate with the cloud server in real time to obtain the latest map, traffic rules and road condition information, and upload vehicle status and driving data for subsequent analysis and optimization. Moreover, new energy vehicles are usually equipped with intelligent in car systems that support functions such as voice interaction, remote control, and online entertainment.
The processes and strategies of new energy vehicles require a large amount of data transmission and processing support. However, globally, laws related to data and personal privacy protection are becoming increasingly strict. Therefore, Chinese new energy vehicle companies need to ensure that they follow the principles of minimum necessity, purpose limitation, etc. when collecting, processing, storing, and transmitting personal information, and take sufficient security measures to protect the security of personal information.
Because different countries and regions have different legal and regulatory requirements for cross-border data transmission. When Chinese new energy vehicle companies export products to overseas markets, they need to comply with the laws and regulations of both China and the destination country, ensuring that the return of personal information inside the vehicle complies with local cross-border data transmission legal requirements. If the vehicle platform or intelligent cockpit server is deployed within China, companies also need to pay special attention to and comply with relevant regulations. If the car company fails to properly protect user data, it may face risks such as legal penalties and reputation damage.
On the other hand, data is one of the core assets of new energy vehicle companies. By collecting and analyzing user data, car companies can better understand user needs and market trends, thereby optimizing product design and marketing strategies. If data is leaked or abused, it will bring huge business losses to the enterprise.
Therefore, China's new energy vehicles going global should attach great importance to the legal and regulatory requirements for personal information and data security in the target market, ensure compliance with relevant regulations, and prioritize compliance. Adopting advanced data encryption technology, access control technology, and security audit technology to ensure the security of data during transmission and storage.At the same time, establish a comprehensive security monitoring and emergency response mechanism to promptly identify and address potential security threats.Car companies should establish sound data security management systems and processes, clarify the responsible persons and operational norms for each link of data collection, processing, storage, and transmission.Closely monitor the dynamic changes in domestic and international data protection laws and regulations, and promptly adjust and improve one's own data protection strategies and measures.In addition, car companies can establish cooperation mechanisms with governments, industry associations, third-party security agencies, etc. to jointly address data security challenges.Improve overall security protection capabilities through sharing security information and conducting joint exercises.
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