according toTikTokAccording to a report released by Kantar UK, the overall size of the current Korean Wave market is estimated to beseven hundred and sixtyBillion US dollars, predicted to continue growing in the coming years. Especially in key markets such as the United States and Southeast Asia, the popularity of Korean cultural content will continue to rise, driving further expansion of the Korean Wave market. If we consider the purchasing intentions of all potential consumers, thentwo thousand and thirtyThe size of the Korean Wave market is expected to reachone thousand four hundred and thirtyUSD100mn

Korean Wave（K-wave）It is a general term for the cultural industry in South Korea, coveringK-popVarious aspects such as Korean pop music, Korean dramas, movies, variety shows, food, clothing, games, tourism, makeup, and lifestyle. The development of the Korean Wave originated in the 1990s, when the financial crisis swept across Asia and the Korean economy was in trouble.one thousand nine hundred and ninety-eightIn, then President Kim Dae jung proposed that high-tech and cultural industries would becometwenty-oneThe two foundations of the founding of Korea in the century. Based on this understanding, the South Korean government has been... since the last centuryninetySince the 1960s, South Korea has officially put forward the strategic slogan of "building the country through culture", developing the cultural industry as a strategic pillar industry of the South Korean economy. This strategic decision has laid a solid foundation for the global rise of South Korean culture. In the era of Park Geun hye, the South Korean government proposed the concept of "creative economy", emphasizing the development of "Korean Wave" culture and information technology.

South Korean team SEVENTEEN holds UNESCO Youth Goodwill Ambassador appointment ceremony at UNESCO headquarters

As a national development strategy, in South Korea, multiple government departments such as the Ministry of Foreign Affairs, Ministry of Education, and Ministry of Culture, Sports, and Tourism have established direct agencies responsible for the international dissemination of Korean culture. For example, the Cultural Diplomacy Bureau is responsible for formulating national strategies and policies related to cultural diplomacy; The Korean Content and Culture Promotion Agency is responsible for providing environmental support in fields such as music, fashion, broadcasting, gaming, and animation. These institutionsThe scope of responsibilities covers“Korean Wave”The entire upstream, midstream, and downstream industrial chain relies on and promotes each other in terms of functionality.

South Korea's cultural policy has achieved significant results and has gradually moved from Asia to the world stage through the Asian Korean Wave, becoming a global cultural phenomenon.two thousand and tenBefore the year, its main market was in Asia, and according to incomplete statistics, onlytwo thousand and fiveIn, the copyright fees, advertising fees, and peripheral consumption generated by the introduction of Korean TV dramas by China and Japan reached as high astwentyUSD100mn Afterwards, the Korean Wave gradually moved out of Asia and turned to the European and American markets. Several Korean idol groups topped the European and American song charts. In addition, "Squid Game" became a hot topic of discussion on Western social media, and the movie "Parasite" won the Academy Award for Best Picture.

two thousand and seventeenIn, President Moon Jae-in of the Republic of Korea issued the "New South Policy" during his visit to ASEAN countries such as Indonesia, Vietnam and the Philippines, aiming to expand South Korea's ties with India and all Southeast Asian countries, making the region one of the largest markets for Korean popular culture. Influenced by the Korean Wave culture, the demand for Korean consumer goods in Southeast Asia continues to increase, including cosmetics, clothing, accessories, and more. The sales of these products continue to rise in the Southeast Asian market. According to the Global Korean Wave Trends report, Southeast Asia is a hot spot for the Korean Wave, and the cultural content exports brought by the Korean Wave aresixty-fourUSD100mn

Korean girl group 'ceiling' Girls' Generation

The popularity of Korean Wave culture is partly due to the government's strong promotion, as it prioritizes entertainment and keenly captures the preferences and trends of young people. But behind the pursuit of instant entertainment and cultural conformity, it is easy to overlook the deep cultural background, social significance, and values of the work, making it difficult for the audience to generate deeper thinking, let alone cultural guidance. If long-term exposure to cultural products lacking cultural and spiritual core occurs, it will lead to a decline in the cultural literacy and aesthetic ability of the audience. When the phenomenon of cultural impoverishment expands, it will affect the positive and valuable comprehensive development of society and individuals.

The current world culture is in a stage of development where various ethnic cultures are integrated, and traditional and new cultures are integrated. Countries' cultures learn from and blend with each other through exchanges. But while developing new cultures, we should also pay attention to the inheritance of traditional culture, and the thinking and innovation of cultural heritage is the responsibility and mission of human civilization to move forward.