Recently, Thailand has once again achieved significant results in cracking down on non-standard products and counterfeit goods. According to Banjong Sukritha, Chairman of the Industrial Product Standards Board (IMS) of Thailand, from April 23, 2023 to August 23, 2024, the Industrial Standards Board (ISO) of Thailand, in collaboration with the Consumer Protection Crime Suppression Department (PCB), successfully seized and destroyed a total of 409705 non-standard products through online and offline joint operations, with a total value of 235 million Thai baht.

The destruction operation covered a wide range of product categories, with toys being the most prominent with a value of 154 million Thai baht, followed closely by electrical and electronic products with a value of 63.86 million Thai baht. In addition, non-standard products such as tires, sanitary ware, plastic containers, melamine containers, medical rubber gloves, motorcycle exhaust pipes, helmets, and portable dry powder fire extinguishers are also included, with a total destroyed tire value of 7.184 million Thai baht.

To further curb the inflow of non-standard products, the Thai government has taken multiple effective measures. Anchor Secretary General Wanchai Phanomchai stated that there are plans to introduce 58 new mandatory standards and strengthen control over imported goods, involving 144 types of goods and covering 1985 customs codes. At the same time, the government has lowered the minimum threshold for the import quantity of non sales goods, collaborated with customs departments to solve law enforcement difficulties, and introduced AI systems to improve online sales control efficiency, in order to more accurately intercept illegal goods.

It is worth noting that Thailand recently held a special destruction event for intellectual property infringement cases, destroying nearly 1.25 million (1249588) counterfeit and inferior goods at once, with a total value of over 325 million Thai baht. These goods include clothing, watches, bags, electronic products, car parts, medicines, and cosmetics, all of which were purchased by the Thai police in Bangkok, Kota Kinabalu, and ThailandChon Buri Found in waiting places. Thai Deputy Prime Minister and Minister of Commerce Phumtham Wechayachai made it clear that "these goods will be permanently removed from the market circulation

The series of actions taken by the Thai government not only demonstrates its firm determination to combat counterfeit and shoddy products, but also sounds the alarm for global cross-border sellers. In fact, since the beginning of this year, not only Thailand, but also multiple countries including Malaysia, Brazil, and the United States, as well as e-commerce platforms, have been continuously strengthening product compliance supervision. For example, Malaysia requires e-commerce platforms to forcibly remove problematic products and impose bans on non compliant sellers; The Brazilian National Telecommunications Agency has issued new compliance requirements for e-commerce platforms such as Amazon to combat counterfeit and inferior mobile phone products; The US FDA requires all cosmetics exported to the United States to complete registration, otherwise they will face a ban on sale.

In terms of e-commerce platforms, Southeast Asian e-commerce giant Shopee requires sellers to provide red invoices or customs declarations on its Vietnamese site to prove product compliance, otherwise they will face fines or store bans. Amazon has issued a notice reminding sellers on European and UK sites that they must provide information on the country of origin/origin of their products before December 31, 2024, otherwise they will be prohibited from cross-border sales.