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Unilever delves deeply into the Southeast Asian market
Release time:2023-03-19 Source: Qingqiao Number of views:

two thousand and twenty-threeyeartwomonthfourteenOn the day, Unilever CEO Qiao Anlu visited Vietnam. During an interview with reporters in Ho Chi Minh City, he stated that Unilever is very optimistic about the Vietnamese market and will continue to invest in Vietnam. It already has two factories in Vietnam and is headquartered on Nguyen Leung Bang Street in Ho Chi Minh City, Vietnam. He pointed out that the future will not only involve investment in production and construction, but also in the development of brands and talents. sincetwo thousand and seventeenSince, the global retail development index of Kearney management consulting has ranked Vietnam as one of the six most attractive markets in the world, and has been positioned as an important expansion region by global daily chemical enterprises. According to internationally renowned research companies,two thousand and eighteenThe scale of the Vietnamese Japanese chemical market insixteen point twoUSD 100 million (approximately RMB)one hundred and fourteen point six five100 million yuan). Among all categories, skincare products are the best-selling, with a market size offive point nine fiveUSD 100 million (approximately RMB)forty-two point one one100 million yuan). staytwo thousand and eighteenYear totwo thousand and twenty-oneDuring the year, the Vietnamese market achieved8.6%The rapid growth of compound annual growth rate.


Qiao Anlu, CEO of Unilever


In recent years, Southeast Asia has been included in the "future market" of the global daily chemical industry and is one of the hot markets for cosmetics worldwide. At present, the scale of Southeast Asian daily chemical market has exceededoneOne hundred billion yuan, expected to arrivetwo thousand and twenty-fiveThe year will exceedthreeUnilever has also established headquarters in Bangkok, Thailand and Jakarta, Indonesia for hundreds of billions of yuan.

two thousand and nineteenIn, the scale of Thailand's daily chemical market wassixty-fiveBillion dollars, here we gotwo thousand and twenty-twoNiandaeighty point fourBillion US dollars, achieved nearlyfifteenA growth of billions of dollars. Unilever's sales channels in Thailand are very well-established, and its brands are aroundnine thousandhomeseven hundred and elevenConvenience Store,three thousandHomelyBigcSalesfloor, WatsonsBootsBeauty shops,CentralThe shopping center under its umbrella is available in categories including shower gel, shampoo, hair conditioner, men's facial cleanser, tea bag drinks, ice cream, etc. Not only can you buy the latest released new products, but also the limited edition packaging in Thailand is affordable.


Vietnam Unilever Products



two thousand and nineteenAnnual scale of Indonesian daily chemical productssixty point threeUSD100mntwo thousand and twenty-twoNiandaeighty-four point sixBillion US dollars, achieving nearlytwenty-fourA growth of billions of dollars. Indonesiatwo thousand and twenty-twoyearGDPRanked first in ASEAN, it is an emerging market for daily chemical products. Due to the economic benefits brought by oil, personal income in Indonesia has rapidly increased, and beauty and skincare products have become important items on the daily purchasing list of the public. Global daily chemical companies are expanding their influence in Indonesia, and Unilever has established a leadership position in skincare product segmentation using its long-term and stable local influence.


 
Southeast Asian version of Unilever Lux shampoo

two thousand and twenty-twoIn, the market size of Indonesia and Thailand remained almost unchanged, both maintaining ateightyUSD100mntwo thousand and twenty-twoThe size of the Vietnamese market infortyAbout 100 million US dollars. However, its rapid upward trend in recent years is disappointingEye-catching。 Vietnam is a coastal country withthree thousand two hundred and sixtyWith a coastline of kilometers and countless ports of all sizes. according totwo thousand and twenty-oneWorld Population Survey, Vietnam Population9,746.80ten thousand peopleOne third of them are teenagers. This geographical environment and population welfare are also important reasons why Unilever chose to develop in Vietnam.

Indonesia Unilever Headquarters



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