During the just passed Christmas and New Year holidays, Thailand experienced a remarkable tourism boom - about 500000 Malaysian tourists flocked to this tropical country to enjoy their holiday time. This large group of tourists not only injects strong momentum into Thailand's tourism industry, but also brings unprecedented busyness to the local hotel accommodation industry, especially in the popular tourist city of Hat Yai where hotel rooms are almost fully booked by Malaysian tourists.

According to Ada, Chairman of the Thailand Southeast Asia Halal Trade and Tourism Association (TAHTA), the southern region of Thailand is2024Between December 21st and 31st, it is expected to receive over 230000 to nearly 400000 Malaysian tourists through different land routes. These tourists mainly come from various parts of Malaysia, and they choose Thailand as their holiday destination mainly because Thailand has abundant tourism resources, unique cultural customs, and relatively convenient transportation conditions.

As a popular tourist city in southern Thailand, Hat Yai attracts a large number of Malaysian tourists with its beautiful beaches, rich seafood cuisine, and unique cultural atmosphere. During the Christmas holiday until the New Year 2025, hotel bookings in Hat Yai and the nearby Songkhla area have surged, with approximately 30000 accommodation rooms fully booked by tourists in advance. Among them, Malaysian tourists account for a considerable proportion, and their arrival not only promotes the prosperity of the local hotel industry, but also brings considerable profits to the local catering, shopping, and entertainment industries.

Ada stated in an interview that the average spending of Malaysian tourists in Thailand is at least 600 Malaysian Ringgit (approximately 1200 RMB). This number not only reflects the strong purchasing power of Malaysian tourists, but also the attractiveness of Thailand as a tourist destination. Thailand has won the love and trust of Malaysian tourists with its unique tourism resources and high-quality services, becoming their preferred destination for leisure and vacation.

In fact, Malaysia has always been one of the main sources of tourists to Thailand. According to statistics from 2023, Malaysian tourists ranked first on the list of foreign tourists to Thailand with 4.626422 million visitors. This data not only demonstrates the close tourism cooperation between Malaysia and Thailand, but also showcases the enormous potential and broad prospects of Thailand as a tourist destination.

With the continuous development of Thailand's tourism industry, it is expected that more Malaysian tourists will choose Thailand as their holiday destination in the future. In order to meet the growing demand of tourists, the Thai government and relevant tourism departments are actively taking measures to improve the quality of tourism services, enhance tourism facilities, and strengthen tourism promotion and advertising. At the same time, Thailand is also committed to promoting the diversified development of the tourism industry to attract more groups of tourists with different backgrounds and needs.