Recently, the Vietnamese Ministry of Communications and Media held a meetingAt a regular press conference in May, it was announced that relevant departments will conduct a comprehensive review of the operation of the short video platform TikTok in Vietnam from May 15th to the end of the month. At present, the department has formulated a relevant review plan, drawn up a list of review teams, and notified relevant departments to send people to participate in the review. They said that they would review TikTok's projects in Vietnam jointly with the Ministry of Industry and Trade, the Ministry of Culture, Sports tourism, the Ministry of Public Security, and the State Administration of Taxation, focusing on content promotion and distribution strategies, taxation, e-commerce, advertising and other issues.

In April 2019,TikTokEntering the Vietnamese market, the number of users experienced explosive growth during the three years of the epidemic, according to research institutionsAccording to Data Reporting, as of February this year, Vietnam has nearly 50 million users, ranking sixth globally and first in Southeast Asia. In mid-2022,TikTokE-commerce platformTiktok Shop has started operating, with a rapid growth in transaction size and has become the third largest retail e-commerce platform in Vietnam.

However, the explosive growth has brought about operational and management gaps.

Local media in VietnamRecently, Vietnam Express conducted a survey on TikTok users, and they interviewed 6000 TikTok users, of which over 81% had been exposed to harmful content on TikTok. The well-known professor of Hanoi National University pointed out that TikTok is full of a large number of harmful content, such as "suffocation challenge", "death angel challenge", etc. These content will lead to myopia, obesity, Sleep disorder and inattention of teenagers, and even affect their outlook on life and values, which is not conducive to their physical and mental health.

this yearIn April, the Vietnamese Ministry of Communications and Media announced six violations of TikTok, including failure to take effective measures to intercept inappropriate and misleading content for children; There are illegal trading behaviors in the e-commerce sector; Pirated content is rampant, and users can freely use personal privacy images, etc.

But the platform has not yet taken effective measures to prevent it.

this yearIn May, the Vietnamese Ministry of Communications and Media once again stated that TikTok has not taken effective control measures against pirated content, allowing users to freely use others' privacy and image to spread false information or defame others; TikTok uses automatic distribution algorithms to push content, which leads to widespread dissemination of harmful content and has a negative impact on children. TikTok has not taken effective measures to intercept the sales and business activities of counterfeit and inferior goods

Therefore, it was decided toA comprehensive review will be launched in May to address harmful and false information.

In response to the above issues,TikTok responded,VietnamTikTok has a review team of hundreds of people responsible for reviewing platform videos 24/7. TikTok will also add training courses to the audit team to improve the effectiveness of the audit work while implementing the new standard rules.At the same time, we also welcome the government review team to visit, so thatTikTok has the opportunity to listen to the government's suggestions in order to better play a role in the future.

The Deputy Minister of Communications and Media of Vietnam revealed that ifTikTok may consider banning TikTok if it does not follow instructions to remove harmful content. Some industry insiders also hold a skeptical attitude towards this, believing that it is a means for Vietnam to support local video e-commerce platforms and is not conducive to legitimate competition in the industry.