The Vietnam E-commerce Association recently released《Vietnam E-commerce Index Report in 2023, which said that during the two years of the COVID-19, Vietnam's e-commerce experienced the first and second waves of growth. Its remarkable feature is that the number of online shoppers increased rapidly, and many enterprises and business operators actively carried out Digital transformation activities. The Vietnam E-commerce Association stated that in 2022, the scale of retail e-commerce transactions in Vietnam accounted for approximately 8.5% of the total revenue from commodity sales and consumer services, and the e-commerce market in Vietnam will reach $20 billion by the end of 2023.

 The COVID-19 is rampant, affecting the development of the global offline economy, and Vietnam is not spared. However, under the circumstances of the overall contraction of the export market and offline market, Vietnam's online economy has burst into new vitality.

Data display,In 2022, Vietnam's total revenue from commodity retail and consumer services is estimated to be 5680 trillion Vietnamese đồng, an increase of 19.8%, of which the scale of retail e-commerce transactions accounts for about 8.5% of the total revenue from commodity sales and consumer services. In terms of commodity retail, the proportion of online commodity retail in total retail sales is about 7.2% in 2022, much higher than 6.7% in 2021.

《The 2023 Vietnam E-commerce Index Report states that although Vietnam's e-commerce development speed is fast, there is still a lot of room for improvement compared to the world's average e-commerce development level. So far, e-commerce in Vietnam is one of the fastest growing and most stable areas in the overall economy of Vietnam. The Vietnam E-commerce Association predicts that Vietnamese e-commerce will maintain a growth rate of over 25% this year and reach a scale of over 20 billion US dollars by the end of this year.

The survey results show that Vietnam65% of companies have already conducted business on social networks, and the number of employees who frequently use social app tools such as Zalo, WhatsApp, Viber, or Facebook Messenger has also increased year by year. In 2022, approximately 23% of enterprises sold products on e-commerce platforms, especially Tiktok Shop, with a very rapid growth in transaction volume.

As of《On the issuance date of the Vietnam E-commerce Index Report in 2023, the total sales of the four major e-commerce platforms in Vietnam, Shopee, Lazada, Tiki, Sendo and Tiktok Shop, were 141 trillion Vietnamese đồng (about US $6 billion). Among them, Shopee and Lazada rank first and second in market share, respectively, while Tiktok Shop only started operating in Vietnam in mid-2022 but has now become the third largest retail e-commerce platform in Vietnam.

In addition, Vietnam has also emergedThe B2B data technology platform connects traditional small-scale retailers with manufacturers or wholesalers on centralized platforms. By summarizing demand, the platform can provide small retailers with more choices, better prices, and more efficient logistics.

Etrio VietnamFor example, Telio Vi ê t Nam, a B2B data technology service platform, had sales of nearly $300 million in 2022, a year-on-year increase of 140%, and had over 40000 customers in multiple regions. In the first quarter of 2023, the platform's sales and customers increased by 120% and 25% year-on-year.

Vietnam said that the growth of e-commerce volume in Vietnam benefited from the construction of technological infrastructure, the wave of Digital transformation and consumer trust. Unfavorable factors such as global economic contraction will affectThe year 2023 will have a sustained impact on Vietnam. To maintain the sustained growth of the e-commerce industry, Vietnam also faces multiple challenges and needs to improve corresponding laws and regulations to create a fair competitive environment.