On August 4th,The Cambodian Ministry of Tourism announced the launch of an online tourism service quality certification system for Chinese tourists“China Ready”Increase efforts to attract Chinese tourists and help Cambodia's tourism economy recover.

The tourism industry is one of the four pillars supporting Cambodia's economic growth. The Angkor Archaeological Park in Siem Reap Province, the Preah Vihear Temple in Preah Vihear Province, and the Sambobole Archaeological Site in Pong Tong Province, CambodiaFamous for its three world heritage sites. In addition, Cambodia also has a coastline of 450 kilometers, spanning four southwestern provinces of Sihanouk, Kampot, Pema, and Gogon.

thisIn the first half of the year, Cambodia received a total of domestic and foreign touristsMore than 11 million visitors, of which 2.57 million were foreign tourists, a significant increase of 409% compared to the 500000 visitors in the same period last year and 300000 more than the entire year last year. From a national perspective, Thailand, Vietnam, and China are the three main tourist sources. From the perspective of channels, the number of foreign tourists entering by land, air, and water has increased simultaneously. Overall, the strong recovery of Cambodia's tourism industry will strongly promote Cambodia's economic growth.

The number of Chinese tourists entering Cambodia in the first half of this year is approximately268000 people,in order toachieveannualattractTarget for 800000 to 1 million Chinese tourists to visit,Also launching customized services for Chinese touristsChina ReadyCertification system.

Plan to provide hotel accommodation services, restaurants, tour guides and other tourism professionals, travel agencies, resorts, supermarkets, and souvenir shopsImplement 5 customized standards in 7 tourism service areas,Ensure that frontline staff can speak Chinese and understandThe "China Ready" tourism strategy involves digital promotion in Chinese, using Chinese for products and labels, and providing standardized services for Chinese tourists,Covering the entire tourism service chain of Cambodia.

adoptChina ReadyTourism industry operators certified for tourism service quality will be awardedThe certificate of "Services and Products Trusted by Chinese Consumers" is beneficial for improving the overall service quality of the local tourism industry and better attracting and receiving Chinese tourists.

Officials from the Ministry of Tourism of CambodiastillRepresents,The "China Ready" certification system is tailored to serve Chinese tourists and will effectively improve service levels. Cambodia will use the "China Cambodia Friendship Year" to hold a series of activities to attract more Chinese tourists.

Currently, the Cambodian government is developing《The National Tourism Development Strategy Plan for 2023-2035 aims to further enhance Cambodia's tourism competitiveness through innovative tourism products, improving tourism quality and safety, and improving the tourism environment.

The Cambodian Ministry of Tourism has also established specialized agencies to monitor and assess the status of the tourism industry, and developed indicators to evaluate the implementation of tourism related policies.