along withIteration of imaging equipment, andThe development of AI and image processing technology, photographyseemIs transitioning from highly skilled creation to technology drivenProduction,With the blessing of technology, even ordinary onespeople, can also capture high-quality images.

traditionPhotography ArtThe concept is being overturnedIs it?ArtHow to balance the contradiction between business and business?Is image a high-quality carrier for spreading different countries and ethnic cultures?

With these thoughts in mind, in this issue of "Ningdian Interview", we invited renowned Malaysian photographersThe image condenses the obsession and balances walking in the parallel line of creativity and commerceMr. Ye Guoqiang.

He is the number one At the 57th Taipei Golden Horse Awards ceremony, the designated photographer for Malaysian winners participated in the photography and production of over 20 stage play posters. He was one of the invited photographers for the 2007 Malaysia NTV7 "I Want to Be a Model" TV program and won numerous awards such as the REDBOX 2014 and 2015 Best MV Award, and the Best Poster Design Award at the 31st Malaysia Film Festival.

Ye Shirong, Xue Jiayan, Bao Qijing, Chen Haoran, Wang Wanzhi, Chen Jiahua, Li Zongwei, Chen Bingshun&Numerous Chinese entertainment industry artists such as Wu Liuying, Guangliang, and Zhang Dongliang have collaborated with Teacher Ye Guoqiang.

Teacher Ye Guoqiang will tell readers from his artistic career how he sees image creators in his eyesEmbrace change.

How are youStep by step, ultimately enteringIn the photography industry?

In high school,I justI am a member of the Photography Society, actuallyJoining the membershipThe starting point is very simple,meBelieving in photographylearnThere isn't so much homework to do,laterI gradually realized that,Turns out photography is a great way to express oneselfEmotions, a means of expressing oneself.For lighting, composition, and some subtle beauty that others may not notice, one can use the lens to make others notice it,meJustlikeUpshot.

latermeI have also been exposed to comics, and at the same time, I am interested in musicalsoVery interested,Going to self-taught the piano, these three seemingly mismatched things made me become a commercial photographer later on.photographLet me type it and use itlens、Fundamentals of Light, ComicsLet me have itThe concept of storyboarding,rightPlot developmentThere are alsoEnlightenment effect,rightChinaMy familiarity with music and Western music helped me with the music for later advertising.

After graduating from high school,I amSaito Academy of Arts（SAITO ACADEMY OF ARTDepartment of Graphic Design,learningGraphic design,After graduation, I started working in an advertising company to design some album covers and won the Best Cover Design Award in my first year.

Later on, I realized thatI am stilllikeshotSo I focused on photographyDomain, luckily II used to have connections with the entertainment industry, such as some well-known directors、I have known singers and actors from a long time ago.

becauseWith the trust of my friends first, coupled with my own accumulated experience in the industry and some achievements, I started as a photography director, then took on advertising films, and finally established my studio, focusing on commercial photography and short film shooting.

Generally speaking, worksIn the process of creation,Business and art should not be able to achieve both, after allThe work is presentedTo customers、Volkswagen,Unable to fully unleash oneself and express one's artistic aspirations. How did you make a choiceBusiness and ArtBalance?

I once wrote a sentenceWords:Balancing walking in the parallel line of creativity and commerce.Indeed, the essence of art is spiritual expression and self-interest, while the essence of commerce is economic benefits.

Doing businessshotAt that time,Commercial photographers are the ones who take photosproductionFang, the customer is the demand side, that is, the relationship between the buyer and the seller, of course, the buyer is the dominant.WefaceAdvertising companiesofArt guidance, so weThe responsibility is toComplete the idea they want.

reallySome advertising companies or clients,meetingSaying to be done by a photographercomecreationexertThere are also such cases,For example, over the past decade, we have been filmingMany stage plays in MalaysiaofPromotion poster, directormeetingTell me the entire story outline,And then let us unleash our creativity to help clients achieve their goalsBetterframeEffect, this is alsoletWe think it willmoresatisfy,More sense of achievementofShooting work.

In commercial photography,Not allcustomerAll haveSpecific and explicitShooting and creative requirementsSometimes customers are not sure about the photos they need,Or unclear expressionMy own ideas. This requires a photographerFirst, rely onGood communication skills and keen insight, through communication and understanding with customers, identify the photos that customers truly need,On this basis, artistic creation is carried out.

When creating, one should not only express their artistic demands, but also think from the perspective of the client,I have read it myselfplaneDesign, so when communicating with advertising companies, I willDuring filming,Leave somePost designspace,It will also provideThey suggested that,Anyway, leave the work to us,We need to achieve customer satisfaction.

of course,WeOur teamI am very professional in photography,But the client'sWe also suggest that we carefully consider and analyze the situation,Because our job is to fulfill customer requirements,useProfessional methods to help clients achieve their ideas. Overall, commercial photography is actuallyEssentially, it's stillTo achieveitBusinessobjectiveOur approach is to maximize its artistic value.

along withThe development of photography technology,Taking a technically flawless photo has become very simple, even in recent yearsThe emergence of AI can generate almost realistic images,Many people just sayoccupationcameramanwantDisappeared, but in reality, whether in the field of art or business,excellentCareerThe photographer is completelyNot receivedImpact,Do you thinkPhotographer'sCore competitivenessWhere is it reflected.

Core competitivenessIt must be observation and execution ability,Many brands that truly understand and value promotion will definitely choose professional photographers to achieve their creativity, because they knowWhat you see through the eyes of a professional photographer will be different,Speaking outstoryIt's also different.

Take whatever you see,yesUnable to speakOutboundStory,Press the shutterFor true photographers,Just a small part of the job.Actually, real workalsoPreviously conceived、later stage、There is also communication with customers, selection of scenes and lighting, budget control, etc.

In the past two years AI is developing rapidly,,I have also used it beforeOpen AI releases Sora, a "cultural and biological video" model,Even able to achieve“creating something out of nothing”.Input text, it will generate a video, temporarily for one minute.

I think photographers cannot reject itscience and technology,AIIt's our new generation of tools, just like when we startedfilmchangereachDigital.Future photographers will doThe work of photography guidance,faceAI issuanceInstructions anddecisiondirection. Although photographers no longer use cameras to create,howeverFamiliarize oneself with the cameraThe optical principles of,Familiar with the composition of different scenes, familiar with mirror operation, and able to learn from different perspectivesAngle to capture、feellightFeeling human'semotion,Ultimately, a comparison will be madeMore moving works in AI.

I once saw a Chinese photographer come to MalaysiaA photography exhibition organized by,The content isHope Engineering,eachZhangThe photos are all developed in black and white, which makes me veryhaveSensation,So back then, there were stillMany childrenContinuous learningopportunityNone of themThis kind of emotion,onlyThrough the photographer's eyesOnly then can we sendNow.

JustFor AI, it will ultimately help photographers, and it has not replaced themcameraman.Hundreds of years ago,When photography first appeared, many people thought that photography wouldreplaceOil paint or pencil, actually it doesn't have.

Our previous artists needed to useHand drawnTo present a momentofLight, after the emergence of photography,Pressing the shutter button will freeze the image at that time. Now, when you open it, photography and painting still remain the sameCoexistence, itWeIt's differentMedia. So, as mentioned earlierAIRelated tophotograph,italsoIt's two different typesmedium,Believing in the futureCamera andWill not be eliminated. From another perspective, using a camera to create seems likeThe process of brewing teaSame,It's a healing process.I think from creativityFrom start to shoot, focus on finding the lighting、Angle, to later stageProduction, the whole process has an impact on meIt's all a very healing process.

Different countriesOr between different ethnic groups,imageIs it a very good one,A carrier for spreading culture? Do you thinkimagecultureofspreadWhat is strength?Is it strong enough to change the social process.

Photography does not require a long time to reproduce scenes like painting or sculpture. It can reproduce scenes in an instant and spread quickly.

Photography has focused its lens on various aspects of society since its inception.I personally quite enjoy Chinese history, I enjoy watching itIn the past, such as those filmed by the FrenchDuring the Qing Dynasty in ChinaImage of, because there arethoseOnly through the video can you truly feel how people lived during the Qing Dynasty at that timeof Because photography provides authentic images, people become witnesses of the times.

Photography is a culture of the times that can inspire people to face and solve the problems that arise in our society, fully reflecting the humanistic spirit. There is data that says uploading toThe number of photos and videos on Instagram is staggering 95 million. Everyone may have seen or even taken photos of the same image or scene. Nevertheless, photography still has a heart shaking power.

In 2015, a photo "The Death of Elan Kurdi" photographed the body of a three-year-old Syrian refugee washed up on the beach in Türkiye. People around the world have witnessed the disaster and heavy damage caused by the Syrian war, and the United Nations has stated that EU countries must consider receiving 200000 refugees as a "common strategy" rather than dealing with them in a fragmented manner.

Actually, images or images are important for different purposesNationality, LanguageFor people, itsinformationThe difficulty of receiving is very low, so in fact, the dissemination efficiency will be better.imageThe biggest characteristic of communication is that there is almost no barrier.

In addition, imaging can also be omittedLocalization, adapting to the local environment.Everyone wants toUnderstanding the Unknown World through ImagesFor example, for people who have not been to China before, they want to learn about China through Chinese pictures and movie commercials,So instead, the most authentic and traditional image representing China has the best effect.

People are exposed to different visual cultures through media such as mobile phones, television, computers, and books, and thus feel shock, joy, and sadness. This is the role of images. Photography can transcend words and language without the need for translation, allowing people from different countries and cultures to understand and understand each other through images.