On July 30, the China Tourism Research Institute released the "Big data Report on Outbound Tourism in the First Half of 2023" online. According to the data monitoring of the joint research group, outbound destinations in the first half of 2023 received 40.37 million mainland tourists in total. Short distance outbound tourism is the first to recover, with 93.9% of tourists concentrated in the Asian region.

From the perspective of destinations, the choices of mainland Chinese touristsexitThe proportion of swimming is20.11%, of which more than 60% of outbound tourists are distributed in the Asia Pacific region. East and Southeast Asia, which have convenient transportation and visas, and abundant tourism resources, receive the most outbound tourists, accounting for 83.92% and 8.59% respectively.

Since the beginning of this year, the Ministry of Culture and Tourism has issued two outbound team tours and“Air tickets+Hotels”The business list and outbound travel policies are continuously optimized. According to the data of the National Civil Aviation Administration, the passenger traffic volume of International flight recovered to23% in 2019, of which the international passenger volume in June has recovered to 41.6% in the same period of 2019. With the increase of international flights, the demand for outbound tourism such as business travel, visiting relatives and friends, graduation travel, and summer study tours is constantly releasing, and outbound tourism is experiencing an orderly recovery trend.

From the perspective of popular destinations, Thailand and Japan are located in the first tier, and the proportion of overseas tourists received isMore than 10% of them are located in the second tier, including Singapore and South Korea, with reception accounting for between 5% and 10%. Myanmar, the United States, Australia, Malaysia, and Vietnam are located in the third tier, with reception accounting for between 3% and 5%.

In terms of the number of outbound tourists, data monitoring by the joint research group of the China Tourism Research Institute shows that in the first half of the year, outbound tourism destinations received a total of mainland tourists40.37 million people. Short distance outbound tourism is the first to recover, with 93.9% of tourists concentrated in the Asian region.

Regarding the duration of stay, data monitoring shows that the average duration of stay for outbound tourists from mainland China at a single destination2.72 days. From a typical regional perspective, the average stay time for a single destination in South and Southeast Asia is around 2.6 days. The average stay time of tourists in a single destination in the eastern region is the longest, with an average of 2.74 days.

In the first half of the year, the source of outbound tourists was mainly concentrated in economically developed and high income provinces and cities. Tourists from Guangdong, Shanghai, Beijing, Jiangsu, Zhejiang, Fujian and other provinces and cities became the main force of outbound tourism, with over 90% of mainland outbound tourists concentrated in the top source rankingsAmong the 10 provinces and cities, Guangdong Province alone accounts for 67.56% of the total number of customers.

The recovery of the outbound tourism market is gradually accelerating, but it is still limited by visa, flight and other related resources. It is expected to further recover in the second half of the year.